Stories

HBFace has been awarded Best Eyebrow Pencil this year for The Beauty Awards From The Beauty Awards: Best Eyebrow Pencil HB Face The Brow Pencil With an ultra-fine tip, this brow pencil—dreamed up by Canadian brow artist Haley Bogart—mimics natural hair for precise shaping. A built-in spoolie blends and tames for polished, natural-looking arches. Shop All Colours For The Award-Winning HBFace Brow Pencil

Featured on the Breakfast Television segment: "Boost your confidence by finding your everyday lip" Stella and Caryn are joined by skincare and beauty expert Morgan Davidson to learn how to select your everyday lip.    About The HBFace Lip Crayon Effortless color, definition, and comfort in one swipe. The Lip Crayon is a multi-purpose lip essential designed to define, shape, and enhance the lips with ease. Featuring a creamy, blendable formula and precision tip, it can be worn as a liner, a lipstick, or both—delivering buildable color and long-lasting wear without drying or discomfort. Shop All Lip Crayon Colours

HBFace The Brow Pencil Featured: The Perfect Brows For Your Face Figuring out the right eyebrow shape and style for your face can feel impossible. Between threading, waxing, serums, lamination, tinting, brushing and styling, there are endless things to consider when it comes to your brows, before even considering what shape flatters your face most. You can use high arches to lengthen a round face, soft arches to balance a square face, and straight brows to shorten long faces. CEO and founder of HB Face Haley Bogaert joins the show to walk us through eyebrow shapes, maintenance and grooming. It’s everything you need to know about brows. Brow Perfection, Your Shade Define, shape, and elevate your brows with precision. Choose your perfect match. Medium Brown Balanced, natural definition for everyday wear. SHOP NOW → Dark Brown Bold, sculpted brows with deeper intensity. SHOP NOW → Light Brown Soft, natural structure for lighter tones. SHOP NOW → Blonde Subtle enhancement for effortless brows. SHOP NOW →

HBFace The Brow Pencil Featured: "The Kit Recap - March 2026" As someone not blessed in the eyebrow department, I’m constantly on the lookout for a better brow product. Cue HB Face’s The Brow Pencil. I’ve been loving its staying power, cool colour and Canadian heritage. Brow Perfection, Your Shade Define, shape, and elevate your brows with precision. Choose your perfect match. Medium Brown Balanced, natural definition for everyday wear. SHOP NOW → Dark Brown Bold, sculpted brows with deeper intensity. SHOP NOW → Light Brown Soft, natural structure for lighter tones. SHOP NOW → Blonde Subtle enhancement for effortless brows. SHOP NOW →

HBFace The Brow Pencil Featured: "BROWS THAT WOW" in Hello! Magazine (Print) Brow Perfection, Your Shade Define, shape, and elevate your brows with precision. Choose your perfect match. Medium Brown Balanced, natural definition for everyday wear. SHOP NOW → Dark Brown Bold, sculpted brows with deeper intensity. SHOP NOW → Light Brown Soft, natural structure for lighter tones. SHOP NOW → Blonde Subtle enhancement for effortless brows. SHOP NOW →

View The Full Story: Click here HBFace The Brow Pencil Featured: "How A-Listers Actually Beauty-Prep for the Oscars" Don’t Overlook the Brows “Brows should feel like you, just elevated—not like a new personality the week of your event,” says Haley Bogaert, owner of Toronto-based HBFace and her own namesake beauty brand. She has one rule, and it applies whether you’re walking a red carpet, getting married or just showing up somewhere a camera will definitely be pointed at you: timing. For tinting, book two to three days out so the colour has a chance to soften into something that looks like it grew that way. For shaping—waxing, threading, whatever’s your thing—you want a five to seven-day buffer to let any redness fully settle before the big moment. If you’re doing both, either stagger them intentionally or book them together about a week ahead. Thinking about lamination? Push that appointment to seven to ten days before. Fresh lamination can go a little intense. Give it time to mellow into its best self. In the lead-up, keep it simple. No heavy creams or exfoliants near the brow area. Brush daily with a spoolie. Use a lightweight growth serum at night. “Healthy, hydrated brow hairs photograph far better than overly sculpted ones,” says Bogaert. Day of, the whole vibe is refinement over reconstruction. A brow pencil matched to your root, a swipe of clear gel and you’re done. The goal was never to redraw your face—just to make sure what’s already there shows up exactly the way it should. Brow Perfection, Your Shade Define, shape, and elevate your brows with precision. Choose your perfect match. Medium Brown Balanced, natural definition for everyday wear. SHOP NOW → Dark Brown Bold, sculpted brows with deeper intensity. SHOP NOW → Light Brown Soft, natural structure for lighter tones. SHOP NOW → Blonde Subtle enhancement for effortless brows. SHOP NOW →

View The Full Story: Click here HBFace The Brow Pencil Featured: "The 6 Beauty Products We Loved in February" Whatever your feelings about the 2016 trend, I think we can all agree on one thing: a full, fluffy brow is a beautiful thing. I’m lucky to naturally have on the fuller side, but years of overzealous plucking in my youth left me with some patchiness—and a lot of brow gel use. This month, I met with Toronto beauty pro Haley Bogaert to try HBFace’s latest brow products, including their new Brow Pencil and I’m officially a convert. Its soft, pointed tip makes it effortless to create realistic, hair-like strokes that fill in the brow without ever looking blocky or unnatural, while the spoolie end blends the product seamlessly for a barely-there finish. Brow Perfection, Your Shade Define, shape, and elevate your brows with precision. Choose your perfect match. Medium Brown Balanced, natural definition for everyday wear. SHOP NOW → Dark Brown Bold, sculpted brows with deeper intensity. SHOP NOW → Light Brown Soft, natural structure for lighter tones. SHOP NOW → Blonde Subtle enhancement for effortless brows. SHOP NOW →

View The Full Story: Click here HBFace The Brow Pencil Featured: "All Eyes on You: National Lash Day Essentials" A lightweight, buttery clear brow gel that shapes, sets, and holds brows in place all day—without stiffness or residue. Designed for a natural, groomed finish that enhances your brows, not masks them. Brow Glaze A lightweight, buttery clear brow gel that shapes, sets, and holds brows in place all day—without stiffness or residue. Designed for a natural, groomed finish that enhances your brows, not masks them. SHOP NOW >

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If you’re pressed for (beauty) time this holiday season, look to Haley Bogaert to save your face (and sanity). The Creative Director and Founder of HB Face has crafted a collection of six hero products - all you need to create a flawless face in 5 (!) minutes. As Bogaert explains “there is beauty in simplicity” - so for streamlined and straightforward makeup, look to her Ultimate Brow and Lash Kit, which offers “multi-use products as an everyday solution to the overcomplicated beauty industry,” Bogaert adds. The kit comes with brow and lash thickening serum, mascara, brow pencil, and brow glaze to keep everything perfectly in place. READ MORE

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