FORBS Women: After Losing Everything, This Beauty Entrepreneur Takes A ‘Family First’ Approach to Leading Her Team

The beauty industry has grown to become a $532 billion industry and has shown no signs of slowing down. Successful startup founders, like Haley Bogaert, understand that the upward growth is due to the continued use of social media influencers and brand ambassadors, reaching untapped demographics with products that big brands may not offer, utilizing a direct to consumer approach, and aligning themselves with the clean beauty movement by offering sustainable products. 

Bogaert was just 24 when she launched her company Haley Bogaert Face after working as a makeup pro for some of Toronto’s top beauty brands. Gaining significant experience from her time working ...

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