Behind The Brand
Resilience
Our journey was born from loss. We believe inner strength is a true form of beauty, and our story reflects the power of overcoming adversity. We’re deeply committed to supporting mental health, understanding that true strength can manifest as true beauty.
Simplicity
We champion the philosophy of doing more with less, with a special focus on our expert brow services, alongside streamlined skincare and makeup solutions that prioritize what truly matters. In a busy world, we believe in simplifying your routine to deliver powerful results without the clutter.
Accessible luxury
We believe that high-quality service and products should be attainable. That’s why we provide premium skincare, makeup, and beauty services at accessible price points—ensuring you get the best without compromise. Luxury should be within reach for everyone, and we’re here to make that happen.
BORN FROM A PLACE OF LOSS, BUT SUSTAINED BY…RESILIENCE
The inspiration behind HBFace is deeply personal. In 2013, I experienced the heartbreaking loss of my mother and brother within six months, due to their battles with mental health and addiction. This profound loss left me searching for purpose. Finding solace in my daily routine of applying makeup became a form of self-care, providing me with structure, confidence, and a sense of purpose. It was during this time that I realized how fragile we can all be. I wanted to give back, make people feel beautiful and confident. If it worked for me, who else could I impact?
As the Founder of HBFace, bringing over 15 years of experience in the brow and makeup industry. Our journey began with the opening of our flagship store in Toronto five years ago, and since then, we've expanded to a second location in Downtown Oakville. We've carefully listened to and integrated invaluable feedback from our customers to develop and curate a line of makeup and skincare products designed to elevate your beauty needs. At HBFace, we are dedicated to promoting resilient beauty, aiming to enhance both outer radiance and inner strength.
My mission became clear when I realized how deeply fulfilling it is to make women feel beautiful and confident. Witnessing the joy on a client's face after a brow service or a quick makeup application is incredibly rewarding. The ability to positively impact someone's day, even for a brief moment, brings me great happiness. This realization gave birth to our purpose: "Resilient Beauty," which now serves as our guiding principle.
I’ve built HBFace from the ground up, funding our product line through my brow services. Our journey is just beginning, and we aim to reach millions more with a meaningful impact. Our goal is to simplify your beauty routines, enhance your natural beauty, and, above all, nurture confidence and resilience.
Thank you to everyone who has supported us on this journey! I am incredibly grateful and excited to be part of your Beauty routine, we won’t stop here and we will get better everyday, whether you come in for service or use our products at home. Our mission is to help you on a pathway to Resilient Beauty. Always, remember there is courage in embracing your own beauty.
Be strong, Be Beautiful,
- Haley B
Real Feedback From Real Customers
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