The Brow Pencil Featured in Fashion Magazine

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HBFace The Brow Pencil Featured: "How A-Listers Actually Beauty-Prep for the Oscars"

Don’t Overlook the Brows

“Brows should feel like you, just elevated—not like a new personality the week of your event,” says Haley Bogaert, owner of Toronto-based HBFace and her own namesake beauty brand. She has one rule, and it applies whether you’re walking a red carpet, getting married or just showing up somewhere a camera will definitely be pointed at you: timing.

For tinting, book two to three days out so the colour has a chance to soften into something that looks like it grew that way. For shaping—waxing, threading, whatever’s your thing—you want a five to seven-day buffer to let any redness fully settle before the big moment. If you’re doing both, either stagger them intentionally or book them together about a week ahead.

Thinking about lamination? Push that appointment to seven to ten days before. Fresh lamination can go a little intense. Give it time to mellow into its best self.

In the lead-up, keep it simple. No heavy creams or exfoliants near the brow area. Brush daily with a spoolie. Use a lightweight growth serum at night. “Healthy, hydrated brow hairs photograph far better than overly sculpted ones,” says Bogaert.

Day of, the whole vibe is refinement over reconstruction. A brow pencil matched to your root, a swipe of clear gel and you’re done. The goal was never to redraw your face—just to make sure what’s already there shows up exactly the way it should.