At HBFace, we are passionate about helping our clients look and feel their best through elevated beauty services and thoughtfully curated products. With studios in Toronto, Oakville, Sarnia & London our team specializes in everything related to the face — from brows and makeup to personalized beauty experiences.
We’re always looking for talented, motivated individuals who share our commitment to artistry, exceptional client service, and continuous growth. Whether you’re an experienced artist or someone eager to grow within the beauty industry, HBFace offers a supportive and collaborative environment where creativity and professionalism go hand in hand.
Who We're Looking For
Why Work With HBFace
Available Positions
- See the position you would like to apply for and reach out below by email to send your portfolio and resumé.
General Manager Job Description
The General Manager (GM) is responsible for overseeing the day-to-day operations of our physical stores, ensuring consistent business coverage, sales growth, and adherence to brand standards. Acting as a key business leader, the GM will provide operational oversight, staff supervision, and client experience excellence in the store they manage, as well as in other locations when additional coverage or business support is required.
The General Manager will be responsible for P&L management, staff development, inventory control, training, and cultivating a strong, positive culture. They will serve as a key partner in driving performance, maintaining operational excellence, and ensuring our teams deliver an exceptional client experience. The GM will report directly to the Area Manager.
Responsibilities
Operational Leadership
- • Manage the daily operations of assigned stores, ensuring smooth execution of all processes
- • Execute all opening and closing procedures, ensuring compliance with company standards
- • Maintain accurate cash handling and reconcile profit numbers with register reports daily
- • Ensure scheduling and appointment management aligns with staffing needs and client flow
Sales & Financial Performance
- • Consistently meet or exceed daily, weekly, and monthly sales and financial goals
- • Monitor business performance and proactively identify opportunities for improvement
- • Partner with the Area Manager to implement strategies that drive revenue and profitability
Staff Supervision & Training
- • Recruit, support training, and develop high-performing talent while cultivating a healthy, accountable culture
- • Manage labor effectively, ensuring compliance with scheduling, staffing, and break requirements
- • Provide ongoing product knowledge, customer service, and operational training for staff
Customer Experience Excellence
- • Deliver excellent client experience, upholding HB Face brand standards at all times
- • Resolve client concerns with professionalism and urgency
- • Gather and share client feedback and insights to improve service and offerings
Marketing & Brand Engagement
- • Execute local grassroots marketing initiatives to build community relationships and attract new clients
- • Oversee in-store promotions, events, and marketing campaigns to drive traffic and sales
- • Maintain visual merchandising standards and brand schematics
Inventory & Store Standards
- • Maintain accurate inventory counts and oversee order receipt and tracking
- • Ensure stores are clean, organized, and reflective of brand standards
- • Protect company assets through proper operational controls and compliance
Requirements
- • Minimum of 3 years’ proven experience in a leadership role, preferably in retail, hospitality, or beauty environments
- • Strong business acumen with demonstrated success in meeting or exceeding sales goals and managing P&L
- • A natural leader who thrives in a startup-style environment and embraces accountability
- • Exceptional communication and interpersonal skills with a passion for customer service
- • Highly organized, detail-oriented, and results-driven
- • Comfortable working in dynamic, fast-paced, and sometimes ambiguous environments
- • Ability to remain calm and adaptable under pressure, shifting priorities as needed
- • Availability to work evenings, weekends, and holidays to meet business needs
- • Passion for the company’s mission, vision, and commitment to excellence
Head of Operations & Growth
Role Overview
Led end-to-end operations and growth strategy for a multi-location beauty business, overseeing General Managers and driving performance across all studios. Responsible for scaling the business through operational excellence, revenue optimization, product development, and brand initiatives, while building systems to support long-term growth.
Key Responsibilities
Multi-Unit Leadership & Operations
- Oversaw General Managers across multiple locations, ensuring accountability, performance, and alignment with company goals
- Standardized operations, systems, and procedures across all studios to ensure consistency and scalability
- Provided hands-on operational support, stepping in as needed to maintain business continuity
- Monitored daily business performance including sales, staffing, and productivity metrics
Business Strategy & Revenue Growth
- Owned company-wide revenue targets and performance across all locations
- Developed and executed promotional calendars (BFCM, seasonal campaigns, in-store activations)
- Identified and launched new revenue streams including memberships, eCommerce, and retail expansion
- Analyzed sales data and KPIs to drive decision-making and continuous improvement
- Forecasted monthly and annual financial performance
Sales & Performance Management
- Built and implemented sales strategies to increase average order value and client lifetime value
- Established KPIs and accountability frameworks for General Managers and team members
- Led initiatives to grow in-store product sales and service upselling
- Monitored performance trends and implemented corrective actions to meet targets
Product Development & Merchandising
- Defined and executed product strategy to support revenue growth and brand positioning
- Led development of in-house and curated product offerings based on client insights and sales data
- Launched seasonal sets, bundles, and retail initiatives to drive incremental revenue
- Collaborated with external brands on partnerships and co-branded opportunities
- Integrated product into service experience to increase client spend and retention
- Trained teams on product knowledge and retail sales strategies
Marketing & Brand Strategy
- Directed marketing initiatives across digital and in-store channels to drive traffic and engagement
- Led brand partnerships, collaborations, and event strategy to expand audience reach
- Oversaw execution of in-store events, VIP experiences, and community activations
- Supported brand positioning, rebranding, and customer acquisition strategies
Team Leadership & Development
- Hired, coached, and developed General Managers and high-performing team members
- Built training programs focused on sales, operations, and client experience
- Established a culture of accountability, performance, and continuous improvement
- Structured roles, responsibilities, and performance expectations across the organization
Financial Oversight & Planning
- Managed P&L across multiple locations, ensuring profitability and cost control
- Tracked performance against revenue goals and adjusted strategies accordingly
- Partnered with advisors on financial planning, forecasting, and reporting
- Oversaw pricing strategies for services and retail products
- Managed payroll operations, including scheduling alignment, labor cost control, and timely, accurate team compensation
Client Experience & Retention
- Ensured a consistent, high-quality client experience across all locations
- Developed retention strategies to increase repeat visits and client loyalty
- Oversaw client communication and service standards
- Managed escalated client issues and protected brand reputation
Full Time Brow and Makeup Artist | London
JOB DESCRIPTION
This is a full-time on-site role for a Brow & Makeup Artist at HBFace in London, ON. The Brow & Makeup Artist will be responsible for providing exceptional customer service while providing personalized consultations to determine brow & makeup styles while promoting HBFace products and services.
Key Responsibilities & How to Apply
- Former brow training and experience in facial threading for at least 1 year
- Customer service and sales experience
- Passionate about delivering results while driving product and service sales
- Completion of specialized training program or course focused on brow shaping, tinting and other related techniques
- Excellent interpersonal and communication skills
- Ability to work in a fast-paced environment
- Certification in cosmetology or makeup artistry is a plus
- Passion for the beauty industry and staying updated on trends
Email your resume to Anastasia@hbface.com & Jen@hbface.com
General Manager | London
The General Manager (GM) is responsible for overseeing the day-to-day operations of our physical stores, ensuring consistent business coverage, sales growth, and adherence to brand standards. Acting as a key business leader, the GM will provide operational oversight, staff supervision, and client experience excellence in the store they manage as well as in other locations when additional coverage or business support is required.
The General Manager will be responsible for P&L management, staff development, inventory control, training, and cultivating a strong, positive culture. They will serve as a key partner in driving performance, maintaining operational excellence, and ensuring our teams deliver an exceptional client experience. The GM will report directly to the Area Manager.
Key Responsibilities & How To Apply
Operational Leadership
- Manage the daily operations of assigned stores, ensuring smooth execution of all processes.
- Execute all opening and closing procedures, ensuring compliance with company standards.
- Maintain accurate cash handling and reconcile profit numbers with register reports daily.
- Ensure scheduling and appointment management aligns with staffing needs and client flow.
Sales & Financial Performance
- Consistently meet or exceed daily, weekly, and monthly sales and financial goals.
- Monitor business performance and proactively identify opportunities for improvement.
- Partner with the Area Manager to implement strategies that drive revenue and profitability.
Staff Supervision & Training
- Recruit, support training, and develop high-performing talent while cultivating a healthy, accountable culture.
- Manage labor effectively, ensuring compliance with scheduling, staffing, and break requirements.
- Provide ongoing product knowledge, customer service, and operational training for staff.
Customer Experience Excellence
- Deliver excellent client experience, upholding HB Face brand standards at all times.
- Resolve client concerns with professionalism and urgency.
- Gather and share client feedback and insights to improve service and offerings.
Marketing & Brand Engagement
- Execute local grassroots marketing initiatives to build community relationships and attract new clients.
- Oversee in-store promotions, events, and marketing campaigns to drive traffic and sales.
- Maintain visual merchandising standards and brand schematics.
Inventory & Store Standards
- Maintain accurate inventory counts and oversee order receipt and tracking.
- Ensure stores are clean, organized, and reflective of brand standards.
- Protect company assets through proper operational controls and compliance.
Requirements
- Minimum of 3 years' proven experience in a leadership role, preferably in retail, hospitality, or beauty environments.
- Strong business acumen with demonstrated success in meeting/exceeding sales goals and managing P&L.
- A natural leader who thrives in a startup-style environment and embraces accountability.
- Exceptional communication and interpersonal skills with a passion for customer service.
- Highly organized, detail-oriented, and results-driven.
- Comfortable working in dynamic, fast-paced, and sometimes ambiguous environments.
- Ability to remain calm and adaptable under pressure, shifting priorities as needed.
- Availability to work evenings, weekends, and holidays to meet business needs.
- Passion for the company's mission, vision, and commitment to excellence.
How to Apply
Email your resume to Anastasia@hbface.com and Jen@hbface.com. Applications will be reviewed as received. We're excited to meet you!
Interested In Joining Our Team?
If you’re interested in joining the HBFace team, we’d love to hear from you.
Please send your resume and portfolio (if applicable) to Anastasia@hbface.com