Haley Bogaert Featured In The Globe And Mail
Haley Bogaert, Founder of HB Face featured in The Globe and Mail, "How this solopreneur grew her beauty business with support from her community"
Here is an excerpt from The Globe and Mail article:
When personal tragedy struck, Haley Bogaert didn’t retreat. She dug deep and pursued her solopreneur dreams with determination.
Ms. Bogaert grew up in Sarnia, Ont., where she started doing makeup and eyebrows at age 15. She moved to Toronto for work at 17 and quickly earned a reputation as a makeup pro and brow guru at the city’s top makeup studios. Then in 2013, at age 22, she lost both her mother and brother within six months of each other. The loss took a huge emotional toll.
“There were definitely days that I had a hard time getting up,” Ms. Bogaert recalls. She channeled the profound loss she was feeling into opening her own brow and beauty studio, first in her Toronto apartment, then in a small loft. She also began selling her own skincare and makeup line.
“Getting up every day and having accountability with my clients made me excited to come to work, and it gave me purpose,” she says. She adds that the community she had cultivated was there for her through the tough times. “Dealing with such trauma at a young age was very hard. I’m so very grateful, and I’ve had great loyal clients.”
That community support includes Ms. Bogaert’s relationship with her business banking advisors at CIBC.
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