The Brow Pencil Featured in Hello! Magazine

Haley Bogaert, Founder of HB Face featured in The Globe and Mail, "How this solopreneur grew her beauty business with support from her community" Here is an excerpt from The Globe and Mail article:  When personal tragedy struck, Haley Bogaert didn’t retreat. She dug deep and pursued her solopreneur dreams with determination. Ms. Bogaert grew up in Sarnia, Ont., where she started doing makeup and eyebrows at age 15. She moved to Toronto for work at 17 and quickly earned a reputation as a makeup pro and brow guru at the city’s top makeup studios. Then in 2013, at age 22, she lost both her mother and brother within six months of each other. The loss took a huge emotional toll. “There were definitely days that I had a hard time getting up,” Ms. Bogaert recalls. She channeled the profound loss she was feeling into opening her own brow and beauty studio, first in her Toronto apartment, then in a small loft. She also began selling her own skincare and makeup line. “Getting up every day and having accountability with my clients made me excited to come to work, and it gave me purpose,” she says. She adds that the community she had cultivated was there for her through the tough times. “Dealing with such trauma at a young age was very hard. I’m so very grateful, and I’ve had great loyal clients.” That community support includes Ms. Bogaert’s relationship with her business banking advisors at CIBC. View The Full Story: Click here

HBFace has been awarded Best Eyebrow Pencil this year for The Beauty Awards From The Beauty Awards: Best Eyebrow Pencil HB Face The Brow Pencil With an ultra-fine tip, this brow pencil—dreamed up by Canadian brow artist Haley Bogart—mimics natural hair for precise shaping. A built-in spoolie blends and tames for polished, natural-looking arches. Shop All Colours For The Award-Winning HBFace Brow Pencil

Featured on the Breakfast Television segment: "Boost your confidence by finding your everyday lip" Stella and Caryn are joined by skincare and beauty expert Morgan Davidson to learn how to select your everyday lip.    About The HBFace Lip Crayon Effortless color, definition, and comfort in one swipe. The Lip Crayon is a multi-purpose lip essential designed to define, shape, and enhance the lips with ease. Featuring a creamy, blendable formula and precision tip, it can be worn as a liner, a lipstick, or both—delivering buildable color and long-lasting wear without drying or discomfort. Shop All Lip Crayon Colours