At HBFace, we’ve built our reputation on redefining the brow category.  We don’t just participate, we own it. Brows are the foundation of every face, and our clients rely on us to deliver innovation, performance, and tools that make them look and feel their best.

The new brow pencils are a natural evolution of our expertise. They combine creamy, blendable, long-wear formulas with precision and buildable colour, giving everyone the ability to achieve polished, professional-quality brows at home. We’ve refined this formula to meet the growing demand for effortless, natural, and long-lasting results. It is a product that elevates the category and sets the standard for what a brow pencil should deliver.

Launching now allows us to continue leading the conversation in the brow space, providing a high-performance solution that aligns with current trends while remaining timeless, versatile, and undeniably HBFace. For us, it’s not just about filling a need, it’s about defining what a premium brow product should be and making it accessible to our clients when they want it most.