Haley Bogaert, founder of HBFace
Behind the brand

Resilient beauty.

Born from loss and built on resilience. HBFace is a brow and beauty studio and product line made to help you feel strong, confident and beautiful, every single day.

15Years in brows & makeup
2Studios, Toronto & Oakville
1Mission: resilient beauty
As seen in Forbes, Refinery29, ELLE, HELLO! and Notable Life
Our philosophy

What we stand for

Four ideas guide every brow we shape, every product we make and every client who walks through our doors.

Haley Bogaert, founder of HBFace
"Personality isn't the first thing people see."It all starts with the brow
  1. 01

    Resilience

    Our journey was born from loss. We believe inner strength is a true form of beauty, and we are deeply committed to supporting mental health, because real strength shows up as real beauty.

  2. 02

    Simplicity

    Do more with less. Expert brow services, alongside streamlined skincare and makeup that focus on what truly matters, so your routine delivers powerful results without the clutter.

  3. 03

    Accessible luxury

    High-quality service and products should be attainable. We offer premium skincare, makeup and beauty services at accessible prices, so you get the best without compromise.

  4. 04

    Brows

    Brows frame your features, bring balance and can even create a more youthful look. Bold or natural, the right brows transform your face and your confidence. When your brows are on point, everything else falls into place.

Holiday

2026

Six curated sets for gifting, or keeping. Each one comes with a complimentary HBFace tote, and set pricing applies when you buy the complete set.

Holiday gift setsUp to 30% off retail valueLimited edition
With every set

A complimentary tote

Every holiday set comes with an HBFace tote, ready for gifting.

Gift with purchase
Inside the HBFace studio
HBFace blush and makeup on display
Toronto · Oakville
Visit us

Four studios, one standard

Find us at our flagship studio in Toronto and in Downtown Oakville. Come in for expert brows and makeup, and leave with the products to keep the look going at home.

  • BrowsOur signature service
  • MakeupSimple, polished application
  • SkincareStreamlined routines that work
The CAMH team
Giving back

Supporting mental health through CAMH

Haley lost her mother and brother to mental health and addiction, and that loss drove a desire to give back. Her choice was simple: CAMH, an organization that has made tremendous strides in mental health care and in supporting those who need it most.

Working with CAMH, we raise awareness and support their work, in line with our mission of resilient beauty: helping people feel strong, empowered and beautiful, no matter what challenges they face.

  • Raising awareness for mental health and addiction
  • Supporting care for people and families in need
  • Building a community around resilient beauty
Learn more about CAMH